Critical
About Critical
Corporate Responsibility
Strengths
Critical’s competitive strength stems from the successful combination of: Quality, Pioneering Technology and Innovation, Independence, Global Market Reach, Flexibility and Value for Money.
Quality has been a strategic cornerstone since our very beginning and remains one of the company's strongest competitive advantages. Critical’s proven track record in delivering high integrity software solutions can be attributed to the application of best practice project management techniques, backed by the co-ordination and control provided by an internal Quality Management System (QMS) certified in accordance with international standard ISO9001:2000 and the TickIT scheme. Critical’s QMS defines effective and efficient processes and practices for project teams, to ensure that the product or service satisfies our customers’ requirements and expectations. Pioneering Technology and Innovation within Critical drive a continuous R&D effort that generates new products and technologies for world-wide markets. Critical makes a significant investment in R&D (around 12% of annual revenue) and works in close partnership with R&D institutions around the world. Our innovative approach allows us both to create added value for customers and differentiate ourselves from our competitors.
As befits a knowledge-intensive company, Critical can call upon a wide array of expertise. Critical is Independent of large manufacturers and proprietary platform providers. Being independent gives us the freedom to select the most suitable and cost-effective third-party technologies for our customers’ needs. Critical has proven technical and project management skills, industry expertise and the development models needed to take on responsibility for complete solutions, from initial idea to launch and beyond.
Our companies are growing in size, number and location, giving us a Global Market Reach that, with our multi-national culture, allows us to penetrate markets around the globe, adapt to the most demanding contexts and better understand our customers’ needs and business requirements. Since our very beginnings, Critical has competed in mature markets, overcoming entry barriers and consolidating our presence by excelling in a customer-focused approach to business.
Our Flexibility and agility, as a young knowledge-intensive company, enables us to respond quickly to our customers’ rapidly changing business requirements. Our varied expertise enables us to better address customers’ requirements and create solutions for multi-disciplinary projects.
Finally, we deliver Value for Money, working to strict KPIs and delivering measurable business results from dependable, innovative and cost-effective IT solutions and technologies.
