Critical

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Critical

Strengths

Critical’s competitive strength stems from the successful combination of: Quality, Pioneering Technology and Innovation, Independence, Global Market Reach, Flexibility and Value for Money.

Quality has been a strategic cornerstone at Critical since the very beginning and is today one of the company's strongest competitive advantages. Critical's proven track record in delivering high integrity software solutions can be attributed to the application of best practice project management techniques, backed by the coordination and control provided by an internal Quality Management System (QMS) certified in accordance with the international standard ISO9001:2000 and the TickIT scheme. Critical's QMS defines effective and efficient processes and practices for project teams to ensure that customer's requirements and expectations are satisfied by the end product or service. Pioneering Technology and Innovation within Critical drive a continuous R&D effort that generates new products and technologies for worldwide markets. Critical makes a significant investment in R&D (around 12% of annual revenue) and works in close partnership with R&D institutions around the world. Our innovative approach allows us to create added value for our customers, and differentiate ourselves from our competitors.

As befits a knowledge-intensive company, Critical can call upon a wide array of expertise. Critical is Independent from large manufacturers and proprietary platform providers. Being vendor-independent allows us the freedom to select the most suitable and cost-effective third-party technologies. Critical has the proven technical and project management skills, industry expertise and development models necessary to take on responsibility for overall solutions, from an initial idea through to market launch and beyond.

Our locations are growing in size and number, giving us the Global Market Reach that has, with our multinational culture, allowed us to penetrate markets around the globe, enabled us to adapt to the most demanding contexts and made it possible to better understand our customers' needs and business requirements. Since the very beginning Critical has been able to compete in the more mature markets, overcoming entry barriers and consolidating its presence by excelling in a customer focused approach to business.

Our Flexibility and agility as a young knowledge-intensive company has enabled us to respond quickly to our customers' rapidly changing business requirements. Wide expertise enables us to better address customer requirements and to engineer solutions for multidisciplinary projects.

Finally, we deliver Value for Money, working to strict KPIs and delivering measurable business results from dependable, innovative and cost-effective IT solutions and technologies.